About Fran
Leaving behind a career in corporate sales and taking a bold leap into the world of skincare.
Frans experience spans more than two decades in the corporate world where she played an integral role in marketing and selling iconic brands such as Cadbury, Cussons, and Disney across major Australian retailers like Woolworths, Coles, and Big W.
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She then moved into consulting, providing guidance and support to executives, helping them sharpen their influencing, communication, and negotiation skills.
In 2016 Fran started The Redefyn Group, a business that represents an ever-expanding range of well-regarded skincare brands and beauty related products. It services both wholesale and retail clients across the Australian market.
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"I never thought I would love the science of skin as much as I do. If I’m not learning about the latest developments, I’m sharing my knowledge with others, and of course, I love using it."
Fran Pirera
MANAGING DIRECTOR
The Redefyn Group
Connect with Fran
To kickstart the new journey, Fran set her sights on finding the perfect portfolio of products. After months of searching, she stumbled upon Janssen Cosmetics, a top-tier German cosmeceutical skincare brand. Determined to secure the brand's representation in Australia, Fran promptly boarded a flight to Germany. Her persuasive pitch and unwavering resolve paid off, leading to a signed distribution agreement.
Fran embarked on an intensive crash course in skincare, learning from some of the best trainers and skincare scientists in Germany. She relished the opportunity to immerse herself in the intricate science of skin and gain valuable insights to the broader beauty industry.
Frans love of learning saw her quickly broaden her knowledge, earning her the trust and respect of her Australian salon customers, and the broader Janssen family. In fact, not long after to securing her first brand, she was invited to represent a second German skincare, this time for Inspira Cosmetics.
Fran's passion for skincare goes far beyond what's typical for most people ...
She spends her days fully immersed in the world of skincare - whether it's learning about the latest developments, teaching others about its benefits, selling top-quality products, or using them herself. It's no surprise that, in a relatively short period of time, both Janssen and Inspira have gained a strong foothold as established and well-regarded brands in the Australian market.
Fran's exceptional skills as a presenter, combined with her ability to connect with individuals from all walks of life, and her genuine passion for skincare, make her the ultimate host for Sips & Skincare events. Her infectious positive energy and unwavering dedication to empowering individuals to feel confident in their own skin are at the heart of her uplifting sessions.